You’ve hustled your way onto a few shelves… and then nothing. No reorders, no promo support, just quiet anxiety that maybe your product isn’t as good as you thought. The problem usually isn’t you – it’s the fit between your brand and the retailers you’re saying yes to. In this blog, we unpack how to get your product stocked on the right shelves, not just more of them, so your time, money and energy actually move the needle.

Farmers’ markets can be a high-leverage channel as you grow. Use them to discover your hero range (what actually sells), gather real consumer feedback, and create brand theatre that builds cashflow and your owned audience. Keep choice simple to avoid decision paralysis, and, over time, tighten the range to reduce complexity. Seasonal or segment-specific lines are great for testing, but bring discipline before you scale into retail. If you’re weighing up the role of markets in your next 12 months, this guide shows how to optimise them - or decide confidently that they’re not for you.

More stores don’t always mean more success. Discover the 3 signs your FMCG brand is ready for more stockists (and the 2 warning signs that say “not yet”).

Landing your first few stockists feels incredible - finally seeing your product on shelf makes all the hard work worth it. But before you race to pitch the next retailer, it’s worth asking if your business is truly ready to scale. This blog unpacks the three signs your FMCG brand can confidently grow and the two red flags that mean you might need to pause before going bigger.

Feeling pulled in too many directions?
If you’re overwhelmed by opportunities and unsure what to focus on next, this blog gives you two simple filters to help you decide what’s worth your energy - and what’s not. Learn how experienced founders avoid burnout, use structure to stay focused, and make better decisions every week. Includes a free Sunday planning template and tools to help you build momentum that actually matters.