A focused in-person VIP Day for founders & owners of packaged food & drink brands.
We’ll step out of the day‑to‑day, look at the big picture, choose your best growth opportunities, and turn them into clear next steps that fit your margins, capacity and life.
Take a helicopter view of your business and ramp up momentum fast
“I love you! $20k cash injection from the promo. WOW and it’s still coming in. I’m so happy.”
- VIP Day Client
Why a VIP Day?
You’re wearing every hat.
Decisions pile up.
Sales feel reactive.
A VIP Day gives you founder‑level clarity, fast. We zoom out to see the real growth opportunities across channels, promos, pricing, retail readiness and operations, then zoom back in with simple, confident next steps to create your 90 day plan.
Common focus areas (or create your own):
Prioritise the right opportunities and plan out what happens next
Build a practical marketing approach that actually drives sales & loyalty
Find fast cash‑flow wins for the next few months
Get retail‑ready (buyers, range review, pitch, promo plan)
Plan the year ahead with targets, budget and milestones
Who It’s For?
Founders & owners of packaged food & drink brands
2 - 4 years in, proven demand and now seeking support to determine future direction.
Looking for an external perspective to spot gaps and opportunities you may not see
Looking for increased momentum, fast. An understanding that this day will get you up that growth curve, quicker
Action - takers. You’ll come away with a 90 day plan to implement immediately
NOT FOR: Founders wanting generic advice or long theoretical decks.
“Having someone listen, advise and help shape a clear plan forward has been incredibly valuable. It’s made such a difference having an outside perspective”
— VIP Day client
What We’ll Do Together
Before your day (prep):
✔ 30‑minute scoping call
✔ Prework: goals, top‑line numbers, channels, capacity
✔ Light audit: brand, channels, pricing
During your VIP Day
(6 hours incl. breaks):
✔ Morning: Helicopter view - clarify goals and constraints; go deep into opportunities
✔ Afternoon: Decisions into action
✔ All delicious snacks & lunch included
After your day (follow‑through):
✔ Clarity Summary (what, why and how)
✔ 90 day plan (what happens next and how to measure success)
✔ 1 hour follow‑up call within 30 days
Tangible Outcomes
◆ Clear priorities you can action immediately
◆ Identified cash‑flow levers (pricing, pack sizes, channels)
◆ Prioritised strategic growth levers
◆ A 90 day plan to track progress without overwhelm
Investment & Availability
Investment: From NZD 3,350* + GST (location dependent;
travel costs may apply).
*Enquire now to see if you are eligible for co-funding from RBP (NZ based businesses)
Availability: Two VIP Day spots each month from January 2026 (Auckland as primary location)
Frequently Asked Questions
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In person is the preference but can do Zoom if in-person is not possible.
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Yes - two decision‑makers max for momentum.
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Yes - most brands need them working together. My approach is channel agnostic so it’s about finding the best channels for you.
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Complete the prework to bring along to your session
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Choose two half‑days within a fortnight for maximum momentum
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For NZ based businesses, you may qualify for up to 50% co-funding from the Regional Business Partner Network. Enquire now to learn more.
Ready to unlock potential and accelerate growth?
Enquire now and let’s map your next best steps - together.
▶ VIP Day is a 1‑day intensive or two half‑days delivered 1:1 in-person or via Zoom (location dependent; travel costs may apply).
▶ Who is it for: founders of early‑stage packaged food & drink brands in NZ/AU (2–4 years in, proven demand, lacking or unsure of future direction).
▶ Deliverables include: pre‑work audit, full‑day strategy sprint, clarity summary, 90 day plan & success scorecard, plus a 30‑day follow‑up call.
▶ Investment: from NZD 3,350 + GST (location dependent).
▶ Availability: two spots each month from January 2026.
Meet Rebecca
Hi I’m Rebecca, the founder of Rise Growth Lab. With 20+ years growing food & drink brands - from global launches to kitchen‑table challengers. I support you to translate strategy into clean, consumer-centric plans that work in the real world.