Your brand has momentum - now the challenge is knowing what to focus on next
Identify and prioritise the growth opportunity that will drive the biggest commercial impact - and build a clear 12 month growth plan to scale it profitably.
A proven framework used by 60+ founder-led CPG brands across NZ and Australia.
The challenge isn’t opportunity - it’s knowing what to prioritise
Growth creates momentum.
But it also creates pressure.
More channels to explore.
More products to consider.
More retailers to approach.
More decisions that carry real commercial weight.
And without clear priorities:
Time gets spread too thin.
Effort doesn’t compound.
Focus gets diluted.
Profitability gets squeezed.
This is where many scaling CPG brands get stuck.
More stockists alone won’t solve growth challenges
Expansion can create momentum.
But without clear priorities, it can also expose weak foundations.
More shelves doesn’t automatically lead to stronger growth.
They often increase pressure on margin, performance and execution.
The brands that scale successfully aren’t doing more.
They’re clear on what matters most.
And they scale with intention.
This is where prioritisation changes everything.
Right now, the challenge isn’t a lack of opportunity.
It’s knowing which opportunities will actually move your business forward - and in what order.
The RISE Accelerator helps you step back, assess what matters most, and build a clear commercial plan for the next stage of growth.
This isn’t about doing more.
Or trying to chase every opportunity in front of you.
It’s about making the right decisions - at the right time - with a clear commercial lens
The RISE Methodology
Reveal. Identify. Strategise. Execute
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Week 1: Reveal
Set a clear commercial ambition for the next 12 months
Define the future state you are building
Align your vision with practical, measurable goals
Identify systems for daily improvement and long-term growth
✔ Outcome: Have absolute clarity on what commercial success looks like in 12 months time so you can create your roadmap to achieve it.
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Weeks 2-4: Reveal
Understand where the business is now, and current opportunities for growth.
Make informed decisions based on real insights.
Undertake external market analysis (consumer, category, channel, competitors) using a combinations of AI tools and RISE frameworks to make this cost-effective and timely.
Evaluate your business’s internal capability, performance and resources
Develop a SWOT to prioritise opportunities and mitigate risks
✔ Outcome: Identify all the opportunities for how you could grow sales
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Weeks 5-8: Strategise
Develop your 12 month growth roadmap
Prioritise the biggest opportunity (1-2) to focus on for your 12 month growth plan
Build your marketing strategy (target consumer, positioning, objectives)
Build your channel strategy to ensure you show up in the places your target consumers and looking for your solution
Focus your time, energy on resources on what will have the biggest impact.
✔ Outcome: A clear, focused 12 month growth roadmap that details what you are going after and how you will achieve it.
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Weeks 9-10: Execute
Move into action mode in a more focused, intentional and prepared way
Create your AI-fueled Marketing team
Refine your brand identity and core messaging based on your strategy
Create your quarterly activity plan to provide focus for your daily, weekly and monthly actions.
✔ Outcome: A quarterly activity plan that details the marketing, people, capital and capability you need for your scale up plan and your very own AI marketing team to ramp up momentum and sales, fast!
Build a clear growth plan - and the confidence to execute it.
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Gain commercial clarity, prioritisation and a plan you can actually follow
Next cohort starts 25th May 2026
Inside the RISE Accelerator, we work with you to cut through complexity, prioritise what matters most, and build a clear plan for your next stage of growth.
This isn’t just about growing faster - it’s about growing more intentionally, with clear commercial filters to guide where you focus to maximise profitability and impact.
You’ll gain:
A clear, commercially grounded 12-month roadmap
→ So you know exactly where to focus for the strongest return
Clarity on your highest-impact growth opportunities
→ So you’re not spreading time and resources too thin
Stronger, more confident decision-making
→ So you can move faster without second-guessingA plan that supports profitable scale
→ So growth strengthens your business, not just increases workload -
What you can expect inside the Accelerator
The RISE Accelerator runs online over 10 weeks and combines new weekly training modules with live support, so you can build and execute your growth plan with structure, flexibility, and accountability.
New weekly training modules.
To guide you through the frameworks, key decisions and planning steps as you move through the programme.
Weekly live implementation Q&A sessions.
To apply the work directly to your business and keep momentum moving.
Private WhatsApp group for constant support with Q&As, progress & implementation.
So you can get input on decisions as they come up.
Fortnightly Guest expert Masterclasses
Focused on the areas that most impact commercial growth at your stage.
Founder connection points (online & in person).
To share context, challenges, and perspectives with others at a similar stage
Tools, templates, and replays
So you can implement faster and stay on track, even when things get busyFully online - 10 week programme - limited numbers - personalised support
What happens when founders get on clear on what to focus on
Real founders. Real decisions. Real outcomes
Perzen Patel, founder Dolly Mumma
From farmers markets → into specialty retail.
“Before the Accelerator, we’d hit a ceiling with D2C and markets and weren’t sure what to focus on next.
We built a clear plan to move into retail - and secured distribution with Moore Wilson and other specialty stores.”
Eugene Han, co-founder Node
From early traction → retail expansion and export growth.
“We’d had a strong launch, but needed clarity on how to grow beyond that.
Through the Accelerator, we focused our next steps - expanding into Foodstuffs stores and progressing a major export partnership.”
This is for you if:
You’ve got product/s in market (either online or in physical stores) - and strong traction
You’re growing. but it’s getting harder to know what to focus on next
You have multiple opportunities (channels, new products, partnerships) - but not a clear priority
You’re making bigger decisions, and the stakes feel higher
You’re busy - but not always confident you’re focusing on the right things
You want a clear plan, stronger direction, and more confidence in your decisions
If you’re hesitating, this might be why
You might be thinking, “I should be able to figure this out myself.”
But without clear structure, growth often stays reactive - and slower than it needs to be.
You might be thinking, “We just need more sales.”
But more revenue without clear priorities can create more pressure & complexity, not more profitable progress.
You might be thinking, “Now’s not the right time - I’m already stretched.”
That’s exactly why this stage matters.
Without clear priorities, it’s easy to stay busy - but not always on the right things.
And as your brand grows, complexity rarely settles down on its own - it usually compounds.
The Accelerator is designed to help you step out of the day-to-day, get clear on what actually matters, and focus your time where it will have the biggest impact.
You might be thinking, “I can’t afford it.”
But for many founders, the bigger cost is staying unclear for longer - making slower decisions, spreading resources too thin, or backing the wrong opportunities. The RISE Accelerator is designed to help you make better decisions, build more profitable foundations, and create a plan that can pay this investment back many times over.
The longer you keep moving without clear priorities, the harder it becomes to scale with confidence.
Trusted by 60+ founder-led CPG brands across NZ and Australia -spanning food, drink, pet, wellness and skincare.
I’m Rebecca Brook - and this is the stage of growth I know best
I’ve worked with 100+ founder-led CPG brands across New Zealand and Australia - supporting them as they move from early traction into more structured, scalable growth.
Before that, I spent over 20 years launching and growing FMCG and CPG brands globally, including roles with Fonterra, Nestlé and Premier Foods.
That means I understand both sides of growth:
what it takes to build momentum — and what it takes to scale it profitably.
At this stage, the challenge usually isn’t a lack of opportunity.
It’s knowing what to prioritise, how to make the right decisions, and how to build a plan that supports sustainable growth.
That’s exactly where I focus.
Through the RISE Accelerator, I work closely with you to cut through complexity, identify what matters most, and build a clear, commercially grounded plan for your next stage of growth.
This isn’t about adding more ideas.
It’s about helping you make better, commercially grounded decisions — with more clarity, confidence and impact.
An investment in building strong foundations for profitable growth
Including a clear, focused 12-month growth roadmap - so you know exactly what to prioritise and where to focus next.
At this stage of growth, the biggest risk isn’t a lack of opportunity.
It’s making the wrong decisions — or trying to do too many things at once.
One wrong move can be expensive:
Expanding into a channel that doesn’t deliver return
Launching a product that dilutes focus and margin
Spreading your time and resources too thin
The cost of unclear priorities adds up quickly.
The RISE Accelerator is designed to help you make stronger, commercially grounded decisions earlier — and build a clear plan for the next stage of growth.
Investment:
$236 per week (14 instalments)
OR one payment of $2997 + GST
Funding support for NZ-based businesses
The RISE Accelerator is registered with the Regional Business Partner Network, which may mean you’re eligible for co-funding support.
Book a call to find out if you may qualify.
However you choose to join, the outcome is the same:
A clearer plan, stronger priorities, and more confidence in the decisions ahead.
Hear from founders building stronger, more profitable growth
Allie, founder of Butterluxe Co
From farmers markets →to a clearer path for sustainable retail growth.
“Before the Accelerator, I’d hit a ceiling with farmers markets and needed a clearer plan for what came next.
Through the programme, I launched an entirely new incremental NPD range - Oaty Butter - giving the business a stronger foundation for sustainable future growth.”
Pip, founder of Little Pips
From scattered growth → to stronger distribution and better decisions.
“I came into the Accelerator without a clear plan for growth.
Through the programme, I’ve expanded distribution across specialty retail and grocery, and developed a much stronger understanding of profitability to guide better decisions.”
Take your business to the next level in 3 easy steps:
1. Sign up for the upcoming cohort of The Rise Accelerator - starting 25th May 2026
2. Book and pay by 30th April to secure your early-access special
3. Block out 2-4 hours in your diary every week for the ten weeks to work ‘on’ your business, learn, connect and grow
FAQs
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If you’re already making sales but feel unsure what to prioritise next, this is likely a strong fit.
Most founders join when they have:
product in market
some traction
growing opportunities
but no clear plan for where to focus
The RISE Accelerator is designed to help you cut through that complexity and make confident, commercially grounded decisions about how to grow.
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Founders typically see:
clearer priorities and direction
stronger, more confident decision-making
increased distribution and sales
and importantly, more profitable growth
The biggest shift is often moving from reactive growth → to a clear, commercially grounded plan.
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Most programmes focus on growth tactics.
The RISE Accelerator focuses on helping you decide:
👉 what’s actually worth doing in the first placeYou’ll learn how to:
prioritise the right opportunities
apply a clear commercial lens
and build a plan that supports profitable growth
It’s not about doing more - it’s about doing the right things, in the right order.
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Most founders join because they’re busy - and feeling stretched across too many opportunities.
The RISE Accelerator is designed to help you:
focus your time more effectively
stop spreading resources too thin
and make faster, better decisions
So rather than adding more to your plate, it helps you get more impact from the effort you’re already putting in.
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Because this isn’t about starting from scratch — it’s about making better decisions with what you already have.
If you’re too early, there’s not enough data to guide strong commercial decisions.
If you’re at the right stage, we can use real performance, channels and opportunities to build a plan that actually works.If you’d like to check, book a call to double‑check fit and talk through your goals.
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You don’t need to have everything figured out - that’s exactly what this is for.
Most founders join because they’re unsure where to focus next.
The Accelerator gives you the structure and support to work that out. -
You’ll leave with a clear, commercially grounded 12-month roadmap - not just ideas.
There are also opportunities for ongoing support, including access to further programmes and community support depending on where you’re heading next.
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Cohorts are intentionally kept small (max 20 founders).
This ensures:
meaningful discussion
personalised support
and space to apply the work directly to your business
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There may well be other founders in similar categories but if there is a specific competitor you would not want to be in the same cohort as then please let us know. We use breakout groups throughout the programme so in the past we have ensured if there are brands targeting similar consumers then we can split out interactions and conversations via the breakout rooms. That said, it isn’t a concern for others, just do let us know if this is something you’re concerned about.
Our goal is to create a space where founders feel comfortable sharing openly, asking questions, and working through real challenges.
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Yes - if you're a New Zealand-based business, you may be eligible for co-funding through the Regional Business Partner Network.
The best way to find out is to book a call, and we can talk through your eligibility and next steps.
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Absolutely! From the RISE Accelerator you will be invited to join the Rise Growth Seekers Connect, 90 day revenue implementation program
“Growth is never by mere chance; it is the result of forces working together”
- James Cash Penney, founder of JC Penney
Rise Growth Lab is proud to partner with Industry experts including the following:
