Join the Food & Beverage Accelerator

Build your personalised roadmap to increased sales with support from industry experts to make it happen

You’ve got a great product.

You’ve done the hard yards at farmers markets and you’re in a handful of stores.

But now you’re wondering, what’s next….

  • Should we launch a new product?

  • Should we explore new sales channels and get more stockists?

  • Or should we focus on selling more where we’re already stocked?

You’re not short on ambition - just unsure where to focus your time, energy and resources next.

You’re not alone. Many founders I work with reach this exact point - where growth feels possible, but direction and focus is missing.

Gain direction, focus & momentum to increase sales, profitably

  • Increase sales, profitably

    Next cohort starts 22nd Sept 2025

    Led by Rebecca Brook, the Accelerator programme will provide you with:

    • A step-by-step personalised roadmap to increase your sales profitably

    • You’ll identify the right opportunities for growth for your business.

    • Insights, advice and networks from industry experts to help unlock additional sales opportunities.

    • An energising community walking the same path to share ideas, experience, and collaborate

    Learn More

  • Programme Format

    Live online group programme held over 12 weeks -
    classes are capped at 20 participants.

    12 x weekly training modules released every Monday

    60 min live Q&A session - weekly

    1 Hour Live Masterclasses - fortnightly

    60 min Live virtual networking - monthly

    Replays are available of live online sessions.

    Plus access to the Rise Growth Hub Online Academy that includes more video trainings, expert masterclasses, templates and tools to keep you on track to achieve your growth plan.

    Enquire Now

  • Programme Investment

    $997 NZD + GST per month (x 3 months)

    OR one payment of $2849 + GST

    Funding Support - NZ based businesses
    This program is registered with the Regional Business Partner Network.

    Book a call to find out if you may be entitled to co-funding.

    Register interest

This is for you if:

  • You’ve got product/s in market

  • You’re making sales but want more

  • You have the ambition but don’t know where to focus your time, energy or resources

  • You’re tired of throwing spaghetti at the wall hoping something will stick

  • You want structure, support and accountability

  • You want to pay yourself more and set up a strong financial future

Join this group of high performing, food & beverage brands that are Accelerator Alumni

Learn more about their wins in the Accelerator

Perzen the co-founder of Dolly Mumma joined the programme as she felt she’d hit a ceiling with farmers markets & D2C channels. She developed a plan to target speciality retail & gained distribution in Moore Wilson.

Allie, founder of Butterluxe Co had reached a ceiling with farmers markets and joined the program to support a NPD launch into retail to deliver more sales (and therefore growth) for her business.

Julia, co-founder of Bee & Flow Manuka joined the program with a range of NPD to expand from health shops into retail. Recently named as a ‘Breakthrough Brand’ at the Foodprenuers Festival, Julia is in negotiations with buyers in retail chains across ANZ.

Off the back of a successful launch into specialty retailer Farro, Eugene the co-founder of Node Hydration joined the program to expand his reach and grow sales in retail.

Pip, founder of Little Pips real fruit syrups joined the program without a plan feeling like she had a scattergun approach to growing her business. Armed with a focused marketing strategy, she is increasing sales and all important unit economics.

Shaun, founder of Firebird Energy, joined the program after a successful launch into vending machines & D2C, with a goal of expanding his reach in mainstream grocery & convenience. Now stocked in Foodstuffs and Woolworths, Shaun is eyeing up export opportunities.

Weekly support designed for Founders of packaged food & drink brands

  • Weekly live training with Rebecca and industry experts

  • Personalised coaching and feedback

  • Access to expert networks and a supportive founder community

  • Live Q&A sessions and masterclasses

  • Rise Growth Hub Academy access: templates, tools, and bonus trainings

  • Alumni WhatsApp group for ongoing connection

  • Monthly virtual networking with like-minded founders

The Rise Growth Lab Blueprint

  • Phase 1: Direction & Systems

    Set a clear commercial destination and determine the systems to get there.

    Define what commercial success looks like in 12 months

    Align your vision with practical, measurable goals

    Build systems for daily improvement and long-term growth

    ✔ Outcome: Have absolute clarity on what commercial success looks like in 12 months time so you can create your roadmap to achieve it.

  • Phase 2: Market & Business Analysis

    Make informed decisions based on real insights.

    Conduct external market analysis (consumer, category, channel, competitors)

    Evaluate your business’s internal capability, performance and resources

    Develop a SWOT to prioritise opportunities and mitigate risks

    ✔ Outcome: Identify all the opportunities for how you could grow sales


  • Phase 3: Develop Your Growth Roadmap

    Focus your time, energy on resources on what will have the biggest impact.

    Based on your analysis, you’ll identify the priority opportunity (1-2) to focus on for increased sales in the next 12 months..

    Build your marketing strategy (target consumer, positioning, objectives)

    Build your channel strategy to ensure you show up in the places your target consumers and looking for your solution

    ✔ Outcome: A clear, focused roadmap that details what you are going after and how you will achieve it.

  • Phase 4: Execute with Impact

    Turn your strategy into action with carefully planned activity, systems and people

    Create your quarterly marketing communications plan

    Understand your people, capital, and product scale-up needs

    Connect with industry experts to open doors and fast-track your success

    ✔ Outcome: Stay on track and accountable with a focused action plan to achieve your commercial goal.

Sign up now

A structured framework to support you to grow sales, profitably

With wrap-around support from industry experts and our founder community to make it happen!

The Food & Beverage Accelerator framework

Hi, I’m Rebecca Brook

My passion lies in empowering emerging consumer-goods businesses to thrive and scale, both domestically and beyond.

With over two decades of experience in launching and growing FMCG and CPG brands globally, including roles with Fonterra, Premier Foods, and Nestle, I bring invaluable expertise to the table.

Over the last six years, I have worked closely with emerging consumer-goods businesses, guiding them to the next level and enhancing their growth trajectory.

You can learn more about my experience here and on LinkedIn.

Now, through Rise Growth Lab and my partnership with industry experts like Stickybeak, NZFIN, Kelly Smith and Jennifer McKinley and ‘The Beauty of Profit First’, I’m excited to be able to provide my proven growth framework to more Food & Beverage entrepreneurs.

Take your business to the next level in 3 easy steps:

1. Register interest for the upcoming cohort of The Food & Beverage Accelerator - starting 22nd September 2025

2. Look out for an email from us in August to announce ‘doors open’ - book and pay to secure your earlybird special

3. In the mean time you’ll receive growth tips and inspiration from my monthly newsletter and on our Instagram and LinkedIn pages

FAQs

    • Revenue generating - proof of concept via a test market is the earliest stage for this programme.

    • Team of <5. You are likely wearing many hats working in the business as well as on the business.

    • High growth aspirations for the next 12-24 months

  • The accelerator is an approved service with the Regional Business Partner network meaning you may qualify for co-funding for this programme. Please reach out to us to learn more

  • To deliver a high-quality, high value programme, the number of participants in each cohort will be strictly limited with a maximum of 20.

  • There may well be other founders in similar categories but if there is a specific competitor you would not want to be in the same cohort as then please let us know. We use breakout groups throughout the programme so in the past we have ensured if there are brands targeting similar consumers then we can split out interactions and conversations via the breakout rooms. That said, it isn’t a concern for others, just do let us know if this is something you’re concerned about.

  • Absolutely! From the Accelerator you will be invited to join the Rise Growth Seekers Community.

  • The Food & Beverage Accelerator stands out by offering a structured approach and personalised coaching specifically tailored to the food and beverage industry.

    Unlike other programs, our approach is deeply rooted in Food & Beverage industry expertise and focuses on developing a clear growth and scale-up strategy before getting into tactics.

    This ensures that your business activities are always aligned with long-term goals.

    This programme is also channel agnostic meaning that you may operate in D2C, specialty retail, grocery, foodservice etc. We ensure your channel strategy is focused on meeting your consumers where and when they are needing your solution.

    Our programme adapts to your unique needs, providing continuous support through training, coaching, access to a network of industry experts and community, as well as practical tools to help you overcome challenges and take advantage of opportunities.

    With the Food & Beverage Accelerator, you’re not just participating in an accelerator - you’re gaining a committed growth partner & community dedicated to taking your business to the next level.

    We believe it is the most comprehensive food & beverage accelerator in the country.

“Growth is never by mere chance; it is the result of forces working together”

- James Cash Penney, founder of JC Penney