Accelerate growth with the focus and confidence you need

At Rise Growth Lab, I empower ambitious packaged food or beverage entrepreneurs like you to find clarity, focus, and direction. My tailored support, structured framework and collaborative community are here to help you navigate the challenges of the CPG landscape to unlock your business's full potential.

I believe every entrepreneur deserves the opportunity to thrive. At Rise, my training and advisory approach blends structured tools, personalised coaching, and a supportive community to build your capability and confidence. I’m in your corner, cheering you on to guide, support, and celebrate your wins as you grow.

Your Growth Partner in the Food & Beverage Industry

If you’re a food or beverage founder with big ambitions but no clear roadmap, you’re not alone.

  • You’re clear on the end goal—but have no idea how to get there

  • You’re spending time (and money) on marketing that’s just not delivering

  • You’re wearing too many hats and stuck in the day-to-day

  • You’re unsure whether to chase new distribution, grow existing channels or launch new products

  • You’re lacking accountability and clarity on what to do next

  • You’re weighing up expansion into international markets with no strategic plan

If any of this resonates, you don’t need to push harder - you need the right support.

Are you feeling stuck, wanting to get into growth mode?

Meet Rebecca Brook, Founder of Rise Growth Lab

I’m Rebecca Brook, founder of Rise Growth Lab, and I’m passionate about empowering food and beverage entrepreneurs to grow and shine with confidence, both locally and internationally.

With hands-on experience launching and scaling consumer goods brands in New Zealand and global markets, I now share my knowledge, networks, and proven strategies to help you unlock your potential and move forward with clarity.

Whether through 1:1 support or the Food & Beverage Accelerator, I’ll support you to stop second-guessing and start growing - with structure, personalised support, and a powerful community of founders on the same journey.

Ready to move from stuck to scaling?

Explore my tailored support options - from 1:1 coaching to my flagship ‘The Food & Beverage Accelerator’ - and find the right fit to fuel your next stage of growth.

Tailored Coaching & Resources for Your Success

Explore my core offerings designed specifically for packaged food or drink entrepreneurs.

  • Join The Food & Beverage Accelerator

    A 3-month group programme to support you craft your 12-month growth plan with expert training, personalised coaching, and a supportive founder community to help you make it happen.

    Join Now

  • 1: 1 Business support

    Choose the support that suits your stage of business:
    • Business Booster: One-off session for quick clarity
    • Monthly Momentum: Ongoing support + accountability
    • Growth Planning: A 6-week intensive to find focus for the 12 months ahead.

    Learn More

  • Book a call with me

    Looking for something specific or not quite sure exactly what you need? Book a complimentary Discovery call with me to discuss how we could work together.


    Get in touch

Client Love

  • “Networking with like-minded entrepreneurs at a similar stage in their journey was a highlight."

    Kate Necklan, Co-founder Wonderland Chocolate

  • Shaun Winstanley

    “Thanks to Rebecca’s guidance, I’ve seen measurable improvements in efficiency, sales, and overall performance.”

    Shaun Winstanley, Founder Firebird Energy

  • “The Food & Beverage Accelerator has helped provide both structure and strategic direction for my business.”

    Julia Collier - Co-founder Bee & Flow Manuka

Trusted by Food & Drink brands ready to grow

Frequently Asked Questions

  • There are various ways we can work together depending on what challenges are facing your business and your current needs. The best thing to do is fill in this form with your details or book in a Free Discovery call so we can have a chance to ‘meet’ each other and understand if and where there is fit. If you decide it sounds like I can support you with your goals, then we can discuss what’s the best fit for you. I understand the overwhelm that comes with trying to determine what and how that next phase of growth looks like for your business. By carving out that 30 minutes for a call to focus ‘on’ your business (rather than ‘in’) know you’re already on your way to improving the growth trajectory of your business. Get in touch now! If you’re not at that stage yet, that’s fine too. You can follow me at Rise Growth Lab on LinkedIn and Instagram for tips and tools.

  • A business growth plan will enable you to make choices about what you want to do, and where to focus your time, energy and resources to reach your goals.

    The core components are:

    • Set your direction

    • External & internal research

    • Prioritise how you’ll grow

    • Create your marketing strategy.

    • Channel strategy

    This is the framework I use in The Food & Beverage Accelerator which you can learn more about here.

  • The Rise Business Booster is the perfect place to start if you are feeling overwhelmed or stuck. These 1:1 sessions are designed to work with where you are at with your business. If you don’t know what the barrier or challenge is, we use our Summarise & Synthesise framework to identify the big rocks so you can know where to focus your efforts. Likewise if you’re really unsure where is best to start, you can share you details here and I’ll be in touch.

  • At the heart of the word 'strategy' is the concept of making choices. Choices about what to do and what NOT to do. As Steve Jobs famously said, deciding what not to do is as important as what to do. In the case of Marketing strategy, it's about making choices for these three simple questions:

    Who is your target customer (for each brand or segment)?

    What are your objectives for your target?

    How will you position your brand for your target customer (brand positioning or value proposition)?

    From here you can determine the tactics required to deliver on your objectives. These tactics can be split into 4 buckets: Product; Price; Integrated Communications; Place / Channel / Distribution. Always remember strategy before tactics!

    This is a core framework within all our Business Growth Programs.

  • Absolutely not! Marketing is more than brand communications. Whilst communication is a very important part of marketing (one of the key tactical levers), for communications to be successful, the heavy lifting needs to happen up front to ensure you nail the right message that will: a) resonate with your target at the right place and at the right time b) prompt them to take action (in line with your objectives).

    That’s why we enable our clients to develop a marketing strategy before deciding on and investing in communications channels.

  • One of the most important things you can do to influence the success of your business is to get to know your consumers . Even with a low-to-no budget this is still possible and we discuss several low-cost options and methodologies available to help our clients with market research. The insight you gain about your customers attitudes, beliefs and behaviours will form the basis of your future roadmap.

  • To get the most from the Accelerator, we recommend you are revenue generating and have started to generate traction either online, via farmers markets and / or retail or wholesale. You can learn more about the Food and Beverage Accelerator here.

Still have questions? No problem! Contact me today for chat.

“Planning is bringing the future into the present so you can do something about it now.”

- Alan Lakein

Ready to Take Your Business to the Next Level?

Join my community of passionate food and beverage entrepreneurs and start your journey towards growth today! Sign up for my free guide, ‘Your Sell-in and Sell-through’ checklist, and get actionable insights delivered straight to your inbox.