Farmers’ markets can be a high-leverage channel as you grow. Use them to discover your hero range (what actually sells), gather real consumer feedback, and create brand theatre that builds cashflow and your owned audience. Keep choice simple to avoid decision paralysis, and, over time, tighten the range to reduce complexity. Seasonal or segment-specific lines are great for testing, but bring discipline before you scale into retail. If you’re weighing up the role of markets in your next 12 months, this guide shows how to optimise them - or decide confidently that they’re not for you.

More stores don’t always mean more success. Discover the 3 signs your FMCG brand is ready for more stockists (and the 2 warning signs that say “not yet”).

Landing your first few stockists feels incredible - finally seeing your product on shelf makes all the hard work worth it. But before you race to pitch the next retailer, it’s worth asking if your business is truly ready to scale. This blog unpacks the three signs your FMCG brand can confidently grow and the two red flags that mean you might need to pause before going bigger.

From Janitor to Industry Disruptor. What founders can learn from Flamin' Hot Cheetos

Feeling more like a janitor than a CEO? You’re not alone. This blog breaks down the lessons behind Richard Montañez’s Flamin’ Hot success story and what it means for emerging food and bev brands. From activating your entrepreneurial mindset to nailing product-market fit and scaling with clarity — here’s how to go from stuck to standout. Plus, discover how the Food & Beverage Accelerator can support your next big move.