Overwhelmed by opportunities? Here’s how to prioritise which one’s worth it.
Feeling overwhelmed by opportunities and unsure where to focus?
You’re definitely not alone.
Emerging food and drink brands are constantly pitched with fresh opportunities. A stockist here. A collab there. Maybe even an export deal that has you dreaming of sun-drenched escapes. But saying yes to everything? That’s a fast track to burnout. Learning to prioritise business opportunities is the difference between structured growth and scattered stress.
Two filters to make better decisions
When a new opportunity pops up, take a minute. Ask yourself these two simple but powerful questions to filter what you say yes to, and what you say no to:
1. Will this get you closer to your long-term goals?
Strategic growth for packaged food and drink brands needs more than hype. Ask yourself:
Is this aligned with your 12–24 month plan?
Will it support the business you’re actually building?
Or is it just shiny and distracting?
If the answer isn’t clear—it’s a "no for now." One tool we use inside the Food & Beverage Accelerator is the Ansoff Matrix - a simple way to weigh up risk & reward for opportunities to see which best aligns with your growth strategy.
2. Can you deliver it well without stretching yourself thin?
Saying yes feels good in the moment. But a thoughtful no? That protects your bandwidth.
Ask yourself:
Do you have the team, systems, or cash to do it well?
If you say yes to this, what will you say no to?
Experienced founders pause before committing. They stay focused on momentum, not motion. If everything feels urgent, take a break and come back to what’s important AND urgent.
Build a weekly habit that keeps you focused
Founders don’t just need better decision making. They need structure to support it. That’s where the Sunday planning template comes in. It’s a simple structure to prioritise business opportunities each week, without the scramble.
Every Sunday, take 30 minutes to:
Reconnect with your goals
Review new asks or offers
Use the two smart filters above
Adjust your week before it takes over
This simple rhythm helps you stay on track. Grab the Sunday Plan-It template I use with my clients here to keep things clear and doable.
Want to get clear on what to focus on?
Ready to prioritise business opportunities with more clarity and less overwhelm?
Let’s map your next move - no guesswork. Reach out to book a free discovery call and let’s build your focus plan together.