Growth isn't held back by a lack of opportunity. It's held back by too many competing priorities.
The RISE Growth Accelerator™ is a six-month programme that helps ambitious founder-led food, drink and wellness brands cut through complexity, identify what will actually move their business forward and stay focused on what matters most.
So you can build a business that's valuable to buyers, rewarding to own and no longer dependent on you.
When everything feels important, knowing what matters most changes everything.
More than 70 founder-led brands have trusted RISE to support their next stage of growth.
Growth creates complexity.
You've built a business that's ready for its next stage of growth. You've proven there's demand for what you're building. Customers are buying. Opportunities are opening up.
The challenge isn't finding opportunities. It's knowing which ones deserve your time, energy and investment.
With growth comes opportunity.
More retailers. More products. More marketing channels. More partnerships. More people. More decisions. More complexity.
On paper, it's exactly where you hoped your business would be. So why does it suddenly feel harder than ever?
Because every opportunity competes for your time, money and attention. And when everything feels important, it's difficult to know what deserves your attention.
Maybe this sounds familiar...
"I've got plenty of opportunities... I just don't know which ones to back."
Every opportunity feels like it could be the one that changes everything. So you keep your options open. Say yes to more than you probably should. And spread your time, energy and investment across too many priorities.
Instead of building momentum, progress starts to slow.
"Everything still depends on me."
The business has grown. But somehow your role has grown with it. You're making the decisions. Solving the problems. Approving the spend. Answering the questions.
You know your business can't keep depending on you forever. You just don't know what to change first.
"I don't know what I don't know."
As your business grows, the decisions become bigger. More strategic. More commercial. More expensive. You're expected to have the answers.
But sometimes the hardest part isn't making the decision. It's knowing whether you're asking the right questions in the first place.
The answer isn't more opportunities. And it isn't working harder.
It's cutting through the complexity. Understanding what will actually move your business forward. And having the confidence to focus your time, energy and investment where they'll make the biggest difference.
Because when you know what matters most, everything else becomes clearer.
Here’s what I’ve learned
Working with founder-led food, drink and wellness brands, and having spent years leading growth strategies within some of the world's largest food & drink businesses — I've seen the same pattern time and time again.
Businesses don't usually stall because founders lack ambition, ideas or opportunities. They stall because growth creates complexity.
As your business grows, every decision carries more weight. Every opportunity feels important. Without a clear way to decide what deserves your time, energy and investment, it's easy to spread yourself too thin — chasing progress but struggling to build real momentum.
The founders who build valuable businesses aren't the ones pursuing every opportunity. They're the ones who know which opportunities to pursue, which to park and which to say no to.
That's not luck. It's commercial judgement. And it's a skill that can be developed.
When you understand what really drives growth in your business, decision-making becomes clearer. Your priorities become sharper. Your team becomes more aligned. And you stop feeling like you have to do everything at once.
That's how complexity becomes clarity. And clarity becomes confident action.
The RISE Growth Accelerator
The RISE Growth Accelerator™ is a six-month programme for ambitious founder-led food, drink and wellness brands that are ready for their next stage of growth.
Together, we'll cut through the complexity that's slowing you down, strengthen your commercial judgement and create a clear plan for what will actually move your business forward.
You'll stop trying to do everything. Start making more confident commercial decisions. And focus your time, energy and investment where they'll have the greatest impact.
Because sustainable growth doesn't come from chasing every opportunity. It comes from knowing which opportunities matter most.
Through a combination of strategic coaching, practical tools and commercial accountability, you'll build the clarity, confidence and capability to lead your business with purpose — today, and as it continues to grow.
If you're ready to
Know what matters most.
Imagine starting each week knowing exactly where your attention belongs. No second-guessing. No constantly changing priorities. No feeling pulled in every direction by the latest opportunity.
Instead, you'll have a clear understanding of what will actually move your business forward — and the confidence to say yes to the right opportunities and no to the distractions.
Because when you know what matters most, every decision becomes easier. And that's when real momentum begins.
What to expect
Over six months, you'll develop the clarity, confidence and capability to navigate the complexity of growth and lead your business through its next stage with purpose.
Clarity
Cut through the complexity and gain absolute clarity on where to focus your time, energy and investment. You'll know what deserves your attention now and what can wait.
Confidence
Strengthen your commercial judgement so you can make better decisions with confidence. No more second-guessing every opportunity or wondering whether you're focusing on the right things.
Capability
Build the commercial thinking, leadership skills and practical tools to grow a business that's valuable to buyers, rewarding to own and no longer dependent on you.
This isn't about giving you more to do. It's about helping you think more clearly, lead more confidently and make decisions that create lasting commercial impact.
Why I created Rise
Hi, I'm Rebecca.
I've spent my career helping food businesses grow — from leading commercial growth within one of the world's largest food companies to working alongside ambitious founder-led brands as they navigate their next stage of growth.
One experience has always stayed with me.
While working in Fonterra's Ventures team, I spent countless hours listening to founders from around the world pitch their businesses. Their passion was infectious. Their ambition was undeniable. But behind every great idea was a founder making high-stakes commercial decisions with limited time, limited resources and very little support.
It made me realise something. Large organisations don't succeed because they have more opportunities. They succeed because they have experienced people around the table, challenging ideas, asking better questions and helping leaders make better decisions.
That question stayed with me. And when I launched my own business, I thought founders wanted consulting. But one conversation changed everything. A founder said to me:
"I love what you offer, but it's a lonely journey as a founder. It would be great to feel like it wasn't just me."
In that moment, I realised founders didn't just need more advice. They needed someone to help them think more clearly. To challenge their thinking. To strengthen their commercial judgement. To give them the confidence to make better decisions.
That's why I created the RISE Growth Accelerator™. Not to give founders more advice. But to give them the clarity, confidence and commercial capability to navigate the complexity of growth — and know what will actually move their business forward.
Because when founders make better decisions, they build better businesses. Businesses that are valuable to buyers, rewarding to own and no longer dependent on them.
Founder-led businesses deserve access to that same level of strategic thinking, structure and support.
Hear from founders cutting through complexity, making better decisions, and building stronger businesses.
Allie, founder of Butterluxe Co
From farmers markets →to a clearer path for sustainable retail growth.
“Before the Accelerator, I’d hit a ceiling with farmers markets and needed a clearer plan for what came next.
Through the programme, I launched an entirely new incremental NPD range - Oaty Butter - giving the business a stronger foundation for sustainable future growth.”
Pip, founder of Little Pips
From scattered growth → to stronger distribution and better decisions.
“I came into the Accelerator without a clear plan for growth.
Through the programme, I’ve expanded distribution across specialty retail and grocery, and developed a much stronger understanding of profitability to guide better decisions.”
How RISE works
The RISE Growth Accelerator™ is a six-month programme designed to help you stop chasing every opportunity and start focusing on what will actually move your business forward.
It begins by creating clarity around where your business is today and where your biggest opportunities lie. From there, you'll put that strategy into action with the structure, support and accountability to build lasting momentum.
Phase 1: Focus First™
Create clarity before taking action.
Growth doesn't come from doing more. It comes from knowing what matters most.
Every founder begins with the Focus First Assessment™, giving you a clear picture of where your business is today, where the greatest opportunities lie and what deserves your focus over the next 12 months.
Together, we'll:
Reveal where your business is today.
Identify the opportunities with the greatest commercial potential.
Build a focused 12-month commercial roadmap.
Develop your marketing and channel strategies.
Create decision-making guardrails so you can confidently evaluate future opportunities.
Outcome: You'll finish Phase One with complete clarity about where to focus your time, energy and investment and a practical plan to guide your next stage of growth.
Phase 2: Momentum in Action™
Turn strategy into consistent progress.
A clear strategy is only valuable if it's put into action. Through a structured rhythm of execution, accountability and expert support, you'll turn your priorities into meaningful commercial progress.
Throughout the programme, you'll:
Execute your quarterly priorities with confidence.
Attend weekly Momentum Sessions to stay focused and accountable.
Track your progress using the Revenue Momentum Dashboard™.
Review, refine and adapt through monthly momentum reviews.
Access practical frameworks, expert guidance and a community of ambitious founder-led businesses.
Outcome: You'll build the habits, confidence and commercial discipline to make better decisions, maintain momentum and achieve profitable, sustainable growth.
By the end of RISE, you'll have...
More than just a plan you'll have the clarity, systems and confidence to continue growing long after the programme ends.
A clear direction
A focused 12-month commercial roadmap, so you know exactly what deserves your attention and what can wait.
A smarter growth system
A joined-up marketing, channel and commercial strategy that works together to drive profitable, sustainable growth.
A repeatable execution rhythm
Quarterly priorities, practical dashboards and a proven business rhythm that keeps your business moving forward with purpose.
The confidence to lead with clarity
Stronger commercial judgement, greater confidence in your decisions and the support of a trusted network of founders and industry experts.
Because when you know what matters most — and have the structure and support to act on it — you stop reacting to every opportunity and start building a business that's valuable to buyers, rewarding to own and no longer dependent on you.
A proven framework for making better commercial decisions.
Every RISE programme is built around the same structured methodology, designed to help ambitious founder-led brands cut through complexity, focus on what matters most and build profitable, sustainable growth.
Rather than reacting to every new opportunity, you'll learn a repeatable approach to making confident commercial decisions that move your business forward.
The RISE Growth Methodology™
1.
Reveal
Understand where you are today. Gain clarity on your business, your market and the opportunities available, so you can make decisions from a position of insight — not assumption.
Identify
Know what matters most. Evaluate your options, prioritise the opportunities with the greatest commercial potential and create clear decision-making guardrails.
2.
Strategise
Build your roadmap for growth. Create a focused 12-month commercial plan that aligns your marketing, channel and growth strategy around your highest priorities.
3.
Execute
Turn strategy into momentum. Put your plan into action through a structured rhythm of execution, accountability and continuous refinement.
4.
The transformation
Through the RISE Growth Methodology™, founders move from:
Too many opportunities.
→ Clear priorities
Reactive decisions
→ Confident commercial judgement
Activity without direction
→ Focused execution
Uncertainty about what comes next
→ Clear roadmap for sustainable growth
The result? Clarity about where to focus. Confidence in every commercial decision. A business that grows with purpose and intent.
Once you're inside the RISE Growth Accelerator™
You'll stop feeling pulled in every direction by competing priorities. Instead, you'll:
Wake up knowing exactly where your focus belongs.
Make commercial decisions with greater confidence and less second-guessing.
Build momentum through focused, consistent action instead of reacting to every opportunity.
Grow a business that's stronger, more profitable and less dependent on you.
What happens when founders get on clear on what to focus on
Real founders. Real decisions. Real outcomes
Every founder's journey is different. But when you stop chasing every opportunity and start making better commercial decisions, the results speak for themselves. Here are just a few of the outcomes RISE founders have achieved.
Perzen Patel, founder Dolly Mumma
From farmers markets → into specialty retail.
“Before the Accelerator, we’d hit a ceiling with D2C and markets and weren’t sure what to focus on next.
We built a clear plan to move into retail - and secured distribution with Moore Wilson and other specialty stores.”
Eugene Han, co-founder Node
From early traction → retail expansion and export growth.
“We’d had a strong launch, but needed clarity on how to grow beyond that.
Through the Accelerator, we focused our next steps - expanding into Foodstuffs stores and progressing a major export partnership.”
Built for founders who are
ready to grow with intent.
The RISE Growth Accelerator™ is built for ambitious founder-led food, drink and wellness brands that are ready to stop reacting to every opportunity and start leading their business with greater clarity, confidence and commercial focus.
You'll get the most from RISE if you:
✔️ Have an established business and are ready for your next stage of growth.
✔️ Know there are opportunities ahead but want greater clarity on which ones will create the biggest commercial impact.
✔️ Are ready to step back from the day-to-day and make more strategic commercial decisions.
✔️ Value being challenged, supported and held accountable by someone who understands the realities of growing a founder-led business.
✔️ Want practical frameworks, commercial thinking and expert guidance — not generic business advice.
✔️ Are committed to building a business that's profitable, sustainable and ultimately less dependent on you.
RISE is probably not the right fit if...
✖️ You're looking for a quick fix or overnight success.
✖️ You're not ready to invest time working on your business.
✖️ You want someone else to make the difficult decisions for you, rather than strengthen your own commercial judgement.
Because RISE isn't about giving you all the answers.
It's about helping you think more clearly and make better commercial decisions, so you can focus on what matters most, build profitable momentum and create a business that's valuable to buyers, rewarding to own and no longer dependent on you.
Ready to take the next step?
If this sounds like you, I'd love to learn more about your business, understand where you're looking to grow and explore whether the RISE Growth Accelerator™ is the right fit for your next stage.
Ready to stop chasing every opportunity and start focusing on what matters most?
Book your Focus First Call™
1
It all starts with a relaxed, 20-minute conversation about your business. We'll explore where you are today, where you want to grow and whether the RISE Growth Accelerator™ is the right fit for your next stage of growth.
No pressure. No obligation. Just a valuable conversation to help you gain clarity on your next steps.
Join the RISE Growth Accelerator™
2
If RISE is the right fit, you'll begin with a personalised Focus First Kick-off™, tailored to your business, your ambitions and the opportunities ahead. Together, we'll lay the foundations for the next stage of your growth.
Know what matters most
3
Using the Focus First Assessment™, we'll uncover the opportunities that will create the greatest commercial impact and build your focused 12-month commercial roadmap.
From there, you'll have the clarity, structure and support to make better commercial decisions — and the momentum to turn them into meaningful growth.
Ready to take the first step?
Frequently Asked Questions
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RISE is designed for ambitious founder-led food, drink and wellness brands that have established a product in the market and are ready for their next stage of growth. If you're navigating multiple opportunities, making important commercial decisions and looking for greater clarity, structure and momentum, RISE is designed for you.
The best way to find out is through a 20-Minute Focus First Call™, where we'll explore your goals, challenges and whether the programme is the right fit.
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Probably — which is exactly why RISE exists.
Most founders don't lack ambition; they lack the time and headspace to step back and think strategically. RISE is designed to help you focus on the work that will create the greatest commercial impact, so you're spending less time reacting and more time moving your business forward with intent.
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Not in the traditional sense.
RISE combines strategic coaching, commercial thinking, practical frameworks and accountability to help you make better commercial decisions. Rather than giving you generic advice, we'll strengthen your commercial judgement so you can confidently lead your business through its next stage of growth.
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Most programmes focus on helping you do more. RISE helps you decide what deserves your attention in the first place.
Through the RISE Growth Methodology™, you'll learn how to evaluate opportunities, prioritise what matters most and build a focused strategy that creates profitable, sustainable momentum.
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Not at all. The framework is consistent. The strategy is personalised.Every founder begins with the Focus First Assessment™, where we uncover what's really happening in your business, identify the opportunities with the greatest commercial potential and build a roadmap that's specific to your goals.
The RISE Growth Methodology™ provides the structure. Together, we tailor it to your business, so you gain the clarity, confidence and commercial focus to make better decisions about your next stage of growth.
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Yes. Throughout the programme you'll have access to practical frameworks, planning tools, decision-making resources and accountability systems designed to help you apply what you're learning directly to your business.
You'll leave with a clear commercial roadmap, a repeatable execution rhythm and practical resources you'll continue using long after the programme ends.
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That's exactly what the 20-Minute Focus First Call™ is for.
There's no pressure and no obligation. It's an opportunity to discuss your business, explore your goals and determine whether RISE is the right next step for you. If it is, we'll map out what that journey could look like. If it isn't, I'll point you in the right direction.
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The investment is:
NZ$5,497 paid in full or 26 weekly payments of NZ$231
This isn't an investment in another coaching programme. It's an investment in making better commercial decisions that shape the next 12 months — and beyond — of your business.
Growth creates opportunity.
Opportunity creates complexity.
The founders who build exceptional businesses aren't the ones who chase every opportunity.
They're the ones who know which opportunities matter most.
If you're ready to know what matters most, make better commercial decisions and build a business that's valuable to buyers, rewarding to own and no longer dependent on you, I'd love to help.
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