The RISE Accelerator:
A 10-week programme to build a clear, profitable 12-month growth plan
Built for founder-led CPG brands (food, drink, pet, wellness, supplements, skincare) in Australia & NZ, this live online accelerator helps you create a focused 12-month growth plan so you gain commercial clarity, prioritisation and a plan you trust.
You’ve got a great product.
You’ve done the hard yards at farmers markets and you’re in a handful of stores.
But now you’re wondering, what’s next….
Should we launch a new product?
Should we explore new sales channels or export opportunities and get more stockists?
Or should we focus on selling more where we’re already stocked?
You’re not short on ambition - just unsure where to focus your time, energy and resources next.
You’re not alone. Many founders I work with reach this exact point - where growth feels possible, but direction and focus is missing.
Increase sales, profitably
while getting ahead of the growth curve.
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Gain commerciercial clarity, prioritisation and a plan you trust.
Next cohort starts 11th May 2026
Led by Rebecca Brook, the RISE Accelerator programme will provide you with:
• A step-by-step personalised roadmap to increase your sales profitably
• You’ll identify the right opportunities for growth for your business.
• Insights, advice and networks from industry experts to help unlock additional sales opportunities.
• An energising community walking the same path to share ideas, experience, and collaborate
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10-Week Growth Accelerator for founder-led CPG brands looking to scale
Live online group programme held over 10 weeks -
classes are capped at 20 participants.10 x weekly training modules released every Monday
60 min live Q&A session - weekly
1 Hour Live Masterclasses - fortnightly
60 min Live virtual networking - monthly
2 hour in person event (Auckland ) - quarterly
Replays are available of live online sessions.
Plus access to the Rise Growth Hub Online Academy that includes more video trainings, expert masterclasses, templates and tools to keep you on track to achieve your growth plan.
An additional 4 weeks access to the GrowthLab Academy training portal at the end of the 10 weeks.
Priority pass into the Growth Seekers Connect revenue-momentum circle
Success Stories: How Alumni Scale Sales Profitably
Perzen the co-founder of Dolly Mumma joined the programme as she felt she’d hit a ceiling with farmers markets & D2C channels. She developed a plan to target speciality retail & gained distribution in Moore Wilson.
Off the back of a successful launch into specialty retailer Farro, Eugene the co-founder of Node Hydration joined the program to expand his reach and grow sales in retail. Node is now also stocked in Foodstuffs stores around the country.
This is for you if:
You’ve got product/s in market (either online or in physical stores)
You’re making sales but want more
You have the ambition but don’t know where to focus your time, energy or resources
You’re tired of throwing spaghetti at the wall hoping something will stick
You want structure, support and accountability
You want to pay yourself more and set up a strong financial future
Join this group of high performing founder-led CPG brands in food, beverage, pet, skincare & wellness that are Accelerator Alumni
Success Stories: How Alumni Scale Sales Profitably
Allie, founder of Butterluxe Co had reached a ceiling with farmers markets and joined the program to support a NPD launch into retail to deliver more sales (and therefore growth) for her business.
Pip, founder of Little Pips real fruit syrups joined the program without a plan feeling like she had a scattergun approach to growing her business. Armed with a focused marketing strategy, she is increasing sales and all important unit economics.
Endorsements from Accelerator Alumni
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![Rise Food & Beverage Accelerator testimonial]()
“Taking the time to properly develop a business growth plan, from market research to strategy to tactics was incredibly valuable. I've been able to implement the learnings immediately."
Carmen, Founder Elemental Cider
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![The Food & Beverage Accelerator testimonial]()
"I loved being part of a community to learn, share and be encourage and supported. The masterclasses were an incredible opportunity to connect with experts not otherwise accessible. Rebecca was an exceptional mentor."
Diane, Co-founder Rescued Kitchen
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![The Food & Beverage Accelerator testimonial]()
"Rebecca has a wealth of knowledge to share and industry specialists to connect with. As a solepreneur it has been beneficial to build and be part of a community of like minded people"
Amy - Founder Lady Alchemy
Hi, I’m Rebecca Brook
My passion lies in empowering emerging consumer-goods businesses to thrive and scale, both domestically and beyond.
With over two decades of experience in launching and growing FMCG and CPG brands globally, including roles with Fonterra, Premier Foods, and Nestle, I bring invaluable expertise to the table.
Over the last six years, I have worked closely with emerging consumer-goods businesses, guiding them to the next level and enhancing their growth trajectory.
You can learn more about my experience here and on LinkedIn.
Now, through Rise Growth Lab and my partnership with industry experts like Stickybeak, Kelly Smith and Jennifer McKinley from ‘The Beauty of Profit First’, I’m excited to be able to provide my proven growth framework to more Food & Beverage entrepreneurs.
Weekly support designed for founder-led CPG brands
Weekly training & coaching with Rebecca and industry experts
Personalised coaching and feedback
Access to expert networks and a supportive founder community
Live Q&A sessions and masterclasses
Rise Growth Hub Academy access: templates, tools, and bonus trainings
Alumni WhatsApp group for ongoing connection
Monthly virtual and quarterly in person networking with like-minded founders
The RISE Methodology
Reveal. Identify. Strategise. Execute
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Week 1: Reveal
Set a clear commercial ambition for the next 12 months
Define the future state you are building
Align your vision with practical, measurable goals
Identify systems for daily improvement and long-term growth
✔ Outcome: Have absolute clarity on what commercial success looks like in 12 months time so you can create your roadmap to achieve it.
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Weeks 2-4: Reveal
Understand where the business is now, and current opportunities for growth.
Make informed decisions based on real insights.
Undertake external market analysis (consumer, category, channel, competitors) using a combinations of AI tools and RISE frameworks to make this cost-effective and timely.
Evaluate your business’s internal capability, performance and resources
Develop a SWOT to prioritise opportunities and mitigate risks
✔ Outcome: Identify all the opportunities for how you could grow sales
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Weeks 5-8: Strategise
Develop your 12 month growth roadmap
Prioritise the biggest opportunity (1-2) to focus on for your 12 month growth plan
Build your marketing strategy (target consumer, positioning, objectives)
Build your channel strategy to ensure you show up in the places your target consumers and looking for your solution
Focus your time, energy on resources on what will have the biggest impact.
✔ Outcome: A clear, focused 12 month growth roadmap that details what you are going after and how you will achieve it.
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Weeks 9-10: Execute
Move into action mode in a more focused, intentional and prepared way
Create your AI-fueled Marketing team
Refine your brand identity and core messaging based on your strategy
Create your quarterly activity plan to provide focus for your daily, weekly and monthly actions.
✔ Outcome: A quarterly activity plan that details the marketing, people, capital and capability you need for your scale up plan and your very own AI marketing team to ramp up momentum and sales, fast!
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Programme Investment
$236 per week (x 14 instalments)
OR one payment of $2997 + GST
Funding Support - NZ based businesses
This program is registered with the Regional Business Partner Network.Book a call to find out if you may be entitled to co-funding.
Success Stories: How Alumni Scale Sales Profitably
Julia, co-founder of Bee & Flow Manuka joined the program with a range of NPD to expand from health shops into retail. Recently named as a ‘Breakthrough Brand’ at the Foodprenuers Festival, Julia is in negotiations with buyers in retail chains across ANZ.
Shaun, founder of Firebird Energy, joined the program after a successful launch into vending machines & D2C, with a goal of expanding his reach in mainstream grocery & convenience. Now stocked in Foodstuffs and Woolworths, Shaun is eyeing up export opportunities.
A structured framework to support you to grow sales, profitably
With wrap-around support from industry experts and our founder community to make it happen!
Take your business to the next level in 3 easy steps:
1. Sign up for the upcoming cohort of The Rise Accelerator - starting 11th May 2026
2. Book and pay by 17th April to secure your earlybird special
3. Block out 2-4 hours in your diary every week for the ten weeks to work ‘on’ your business, learn, connect and grow
FAQs
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If you’ve got a product in market (online or in stores) and you’re already generating revenue this is for you.
- you likely have a small team (under five), you’re wearing many hats, and you’re aiming for meaningful growth in the next 12–24 months.
- most founders or owners join when growth feels possible, but focus and direction are missing.
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Fit determines outcomes — when the stage of your business and the level of support match, you’re in the best position to get the most from the programme.
- If you’d like to check, book a call to double‑check fit and talk through your goals.
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The accelerator is an approved service with the Regional Business Partner network meaning you may qualify for co-funding for this programme. Please reach out to us to learn more
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To deliver a high-quality, high value programme, the number of participants in each cohort will be strictly limited with a maximum of 20.
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There may well be other founders in similar categories but if there is a specific competitor you would not want to be in the same cohort as then please let us know. We use breakout groups throughout the programme so in the past we have ensured if there are brands targeting similar consumers then we can split out interactions and conversations via the breakout rooms. That said, it isn’t a concern for others, just do let us know if this is something you’re concerned about.
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Absolutely! From the Accelerator you will be invited to join the Rise Growth Seekers Connect, 90 day revenue implementation program
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The Rise Food & Beverage Accelerator stands out by offering a structured approach and personalised coaching specifically tailored to the food and beverage industry.
Unlike other programs, our approach is deeply rooted in Food & Beverage industry expertise and focuses on developing a clear growth and scale-up strategy so you have confidence in where to focus your time, energy and money.
This ensures that your business activities are always aligned with long-term goals.
This programme is also channel agnostic meaning that you may operate in D2C, specialty retail, grocery, foodservice etc. We ensure your channel strategy is focused on meeting your consumers where and when they are needing your solution.
Our programme adapts to your unique needs, providing continuous support through training, coaching, access to a network of industry experts and community, as well as practical tools to help you overcome challenges and take advantage of opportunities.
With the Rise Food & Beverage Accelerator, you’re not just participating in an accelerator - you’re gaining a committed growth partner & community dedicated to taking your business to the next level.
We believe it is the most comprehensive food & beverage accelerator across NZ & Australia and would love to have you join us.
“Growth is never by mere chance; it is the result of forces working together”
- James Cash Penney, founder of JC Penney
