A janitor with a billion dollar dream to disrupt the food industry

From Janitor to Industry Disruptor. What founders can learn from Flamin' Hot Cheetos

Feeling more like a janitor than a CEO? You’re not alone. This blog breaks down the lessons behind Richard Montañez’s Flamin’ Hot success story and what it means for emerging food and bev brands. From activating your entrepreneurial mindset to nailing product-market fit and scaling with clarity — here’s how to go from stuck to standout. Plus, discover how the Food & Beverage Accelerator can support your next big move.